Blog :: 07-2013

The Power of Color

We all know that getting a home market-ready is a lot of hard work and usually a lot of money. But, sprucing up a home for an open house doesnt have to be all about expensive furniture rentals and remodeling projects. In fact, according to Realtor magazine and Debbie Zimmer from the Paint Quality Institute in Philadelphia, paint colors can powerfully alter the mood of a room.

And, according to the institutes website, paint can not only freshen the look of a room, but also change the perception of size and temperature as well as alter a persons state of mind and physiology. This can be a lot more powerful than you might think. Below are the effects of various colors on a persons physiology:

  • Purple: Stimulates brain activity.
  • Blue: Slows pulse rate and lowers body temperature.
  • Green: Has a soothing effect as well as represents renewal, youth and vigor.
  • Yellow: Imparts happiness and optimism and causes the brain to release more serotonin.
  • Orange: Exudes energy and warmth.
  • Red: Presents energy, excitement and cause the heart to beat faster.
Whether you buy into these theories or not, color therapy is not a new trend. In fact, the ancient Egyptians, Native Americans and many other historic cultures have used color to heal.

But, if you are looking for new trends, the Paint Quality Institute asserts that in 2011 homeowners are looking for comfortable, serene spaces that come from casual neutrals and pastel hues. However, the institute also says that like a good, comfortably worn pair of jeans, the full spectrum of calming blues is still a painting staple to create stress-free environments. And, if you are a bit more daring, paints with a higher sheens, metallic finishes and a bit of sparkle are also on the radar for this year.

Written by Andrew Mitchell staff.