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Blog :: 08-2013

Shift to Online

Its no secret that real estate has increasing moved online. With all of the vast numbers of online tools from mobile apps to online property searches to listings posted on Facebook, home buyers and sellers can now search for homes or compare home values from the comfort of their own homes or anywhere they choose from their cell phone.

In fact, in the 2012 Profile of Home Buyers and Home Sellers, the National Association of REALTORS reported that 90 percent of the public used the Internet in their home search. Which indicates a growing shift in how buyers are finding their homes.

With these statistics comes an ever-increasing responsibility for brokerages and agents to make sure that online tools are designed with the homebuyer or home seller in mind, and not simply with the most eye-catching features. Because of this, Andrew Mitchell & Company is taking an active role in utilizing the wealth of website analytics programs out there to tailor our site to suit your real estate needs.

One essential tool that helps us do this is Google Analytics. With this program, we can analyze what pages of our site you spend the most time on, and which ones you leave the quickest. We can also see what aspects of our site are the most important to you. For instance, if the vast majority of people are coming to our site for our mobile tools, that is where we will direct our efforts to improve this particular service or web page. If more are interested in our property searches and neighborhood information, we can then pull our resources to give you even more features. The same is true for our paperless document options, as we can get a feel for exactly what the public likes and what they want more of.

The same is true for our social media sites like Facebook and Twitter, where we can see what articles people find the most interesting and which articles get passed by. This gives us the opportunity to bring you more of what you want, and less of what you dont want.

Additionally, if you have website comments or suggestions, feel free to e-mail us at and let us know what you think were doing right and what you think needs improvement!