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Blog :: 09-2013

Stay Ahead of the Curve

Two major, ongoing technology trends present a huge opportunity to market your listings and strengthen your professional brand:

1) the rapid shift toward Mobile

2) the exponential growth of video usage.

On average, videos generate41%better click-through rates than static messaging. Surprisingly, however, only2%of real estate agents and brokerages are using video in their day-to-day business. Weve put together some tips and tricks to help get you started using quality video in your business.

After surveying a group of sellers, NAR reported that73%would list with an agent who used video to market their property. That should not be a big surprise given that51%of home buyers are now including YouTube in their home searches. Furthermore, visitors will spend an average of 48 seconds on site with no video, while they spend close to 6 minutes on a site with video content. Quality videos help promote a lifestyle and emotional appeal that still shots just cant match.

There are a few ways to incorporate video into your marketing plan:

  • Agent Bios
    • Video biographies allow your personality, passion, and experience to shine through and connect on an emotional level. Buyers and sellers want to work with agents they like and trust, making video a vastly superior choice when compared to a static write-up on a web site or brochure.
  • Testimonials
    • Similar to agent bios, video testimonials connect personal recommendations and experiences directly to you, adding strength, credibility, and the power of word-of-mouth recommendations.
  • Neighborhood Tours
    • Highlight a few hotspots in the area where your listings are located; buyers value the sense of community and that video provides, helping them see themselves in your listing.