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Blog :: 10-2013

SEO Tips

You may have noticed several posts in recent Andrew Mitchell blogs about SEO (Search Engine Optimization), and that is because we believe a strong online presence is key for modern real estate agents to successfully grow their businesses. But, as we mentioned in a recent blog about Googles new search engine algorithms, having a great website is only the first piece of the puzzle you must also be noticed.

So, from Googles recent changes and the plethora of articles and discussions that followed these changes, you may already know that original content is a key player in climbing the search engine ladder. True, but thats not all there is to it.

Here are some other tips that will help bump your real estate website up in terms of search engine optimization:

  • Use lots of keywords that are unique to you and your business in your blog and in your website content.
  • Create meta tags for your web pages. Meta tags are tagged words used to identify web pages to search engine spiders.
  • Give all your photos and images alternative (alt) text tags. These alt tags are used for the visually impaired, but also for search engines that cannot categorize images without a text description.
  • Localize your content. For instance, if you are a Concord real estate agent, you will want to use local town names and language as much as possible to attract clients looking for properties in that specific area, as opposed to areas you do not specialize in.

Information is Everywhere

This is an understatement. With the constant stream of online data available on your computer and even your mobile device, we have access to information at practically anytime and anywhere.

Have you ever been asked a question by a friend and responded Im not sureGoogle it. Probably. We are in a society of instant gratification where we can get information on almost any topic with a quick search.

Want a quick recipe for dinner? Google it. Want to know what that computer error is all about? Google it. Want to know if you have the common cold or the flu? Google it.

This is how we live, and real estate is no exception. The vast majority of home buyers start their property search from the comfort of their home using a wide range of property search sites and advanced IDX systems, like the one here on the Andrew Mitchell Real Estate homepage.

While some real estate agents might cringe at being bypassed. At Andrew Mitchell, we dont think this is a bad thing. It just means a shift in who holds the information. While years ago the broker held under lock and key access to market properties, now access is wide spread.

However, while clients can (and should!) get an online head start on being informed about whats out there on the market. As people who are passionate about real estate, we still think theres absolutely no replacing what a skilled and knowledgeable real estate professional can do for you. And, hey, while you might browse Web MD, you wouldnt ever want to diagnosis yourself, right? Youd want doctor with the proper training to take over where you started. Real estate is no different (well, theres fewer germs).

A real estate sales agent or broker has the full-time job of knowing whats on the market, how to price a home correctly, how to prepare a home for a showing, and how to negotiate a sale, sometimes in very difficult circumstances and difficult markets.

While people who try to sell their home on their own may think they are cutting out an agents commission from their expenses, they actually could end up spending more money. This is because going at it alone, you will have to do your own marketing, manage calls, appointments and any advertising on your own. Also, while you could be saving the sellers agent commission fees, you likely arent going to be cutting out fees from the buyers agent (this is usually a seller expense).

Money aside, the average client may not be fully ready to tread through a difficult negotiation process. Real estate contracts are tricky business. When you think about it, dont you feel you have more knowledge in your profession than an outsider? You likely do, and its probably a combination of your education, training, professional licenses, and on-the-job experience, etc.

Lastly, real estate professionals, and in particular licensed Realtors, are bound by laws and codes of ethics in terms of what they must disclosure and how they represent you.

Contact us today at Andrew Mitchell to start working with an experienced agent and see what they can offer you in terms of knowledge, resources and professionalism.

Written by Andrew Mitchell staff.