You may have noticed several posts in recent Andrew Mitchell blogs about SEO (Search Engine Optimization), and that is because we believe a strong online presence is key for modern real estate agents to successfully grow their businesses. But, as we mentioned in a recent blog about Googles new search engine algorithms, having a great website is only the first piece of the puzzle you must also be noticed.
So, from Googles recent changes and the plethora of articles and discussions that followed these changes, you may already know that original content is a key player in climbing the search engine ladder. True, but thats not all there is to it.
Here are some other tips that will help bump your real estate website up in terms of search engine optimization:
- Use lots of keywords that are unique to you and your business in your blog and in your website content.
- Create meta tags for your web pages. Meta tags are tagged words used to identify web pages to search engine spiders.
- Give all your photos and images alternative (alt) text tags. These alt tags are used for the visually impaired, but also for search engines that cannot categorize images without a text description.
- Localize your content. For instance, if you are a Concord real estate agent, you will want to use local town names and language as much as possible to attract clients looking for properties in that specific area, as opposed to areas you do not specialize in.