Its pretty difficult to find people who dont have Facebook pages, especially real estate agents who rely on networking to main their business.
But, have we really thought about how we are using our pages? Are we raking in business or possibly putting off clients with overly promotional posts?
The recent issue of Realtor magazine brought up an interesting point in their Selling on Facebook article. While there are a variety of opinions on this some love the idea, some cringe what we found interesting was that they compare Facebook to an in-person social gathering. Whether you agree or disagree, I think we can at least entertain the idea that most agents would not likely walk into a purely social cocktail party or a friends birthday gathering and start pushing their listing brochures at the guests, right? Well maybe some would but its not likely socially acceptable in most circles.
The article suggests that these two situations are not that different. When you think about, technology does have an annoying little habit of being, well, sometimes annoying think the person on his/her cell in the grocery store who is loudly having a conversation about intimate details of his/her life. Not what you likely wanted on your trip to pick up some milk and eggs, right?
So, how do we use Facebook in a way that promotes our business, attracts new clients and builds rapport without coming across as rude or inappropriate?
Below is a list of the Realtor magazine tips with our take and advice on them:
1) Show that real estate is part of you without pushing it on people. For example, assert yourself as knowledgeable about the industry by posting relevant news articles that people will find interesting. Sometimes it helps to give people something, not just try to sell them something.
2) Use Facebook as a means to show your hobbies, interests and special areas of expertise. This could spark a connection with a potential client, because clients want a real, authentic person they can relate to. You are selling your knowledge, but youre also selling your personality.
3) Dont bore your audience! Posting just plain links to listings isnt exciting. If you are going to post listings, try to limit them to open houses or interesting facts about the homes.
4) If all else fails, you can create a business page connected to your personal page to separate your business and your personal life. This way clients or other agents can see you as a person on one hand, and if they so choose, take a look at your listings by clicking over to your business page.
Written by Andrew Mitchell staff.