In a nutshell, modern consumers have come to expect and even demand a very high level of transparency and accountability. Whether they are looking for a new place to grab lunch, an auto body shop for car repairs, or a real estate agent to help them on one of the largest purchases of their life, websites like Yelp have made interactive and unfiltered user reviews the norm. In fact, there arent many goods or services you can purchase that dont have some sort of public feedback to help you along in your purchase/hiring decisions.
Unfortunately, many brokerages and real estate agents are not following this trend, and that can often times mean a skeptical level of distrust from the public.
More often than not, we see the ever-popular copied and pasted client testimonials on agent pages, but we have to ask, what is this really accomplishing? The modern client knows that the agent has carefully selected these reviews and placed them on his/her site. So, they have to wonder, wheres the accuracy?
And, since an agent website is the new storefront, you may be weeding out potential clients without even knowing it.
So, while we know this high level of transparency puts the agent on a vulnerable display, we agree with the Geek Estate blog (where the original posting came from) that the benefits far outweigh the risks. In order to be successful in the real estate industry or likely any industry for that matter we have to follow the trends, not fight them.
Feel free to contact Andrew Mitchell & Company to learn more about how you can achieve success through transparency in both our Andrew Mitchell website tools as well as other popular consumer sites: 877-51-GetReal.