Did you know that The National Association of Realtors partnered with Lowes to create a Lowes Realtor Benefits program that gives NAR members free marketing materials for their client base? The partnership helps Realtors build their personal brand with a break on printing costs, while helping Lowes reach a targeted client base of home buyers and sellers.
Basically what this boils down to is that Realtor members can have free direct-mail materials sent out to their clients with their name, contact information, photo, company logo and even a personalized letter. Of course these items will be packaged with Lowes coupons a 10 percent off store-wide coupon and another rebate offer of your choosing and promotions materials, but likely this could be a benefit for a seller who wants to fix up a few things before putting their home on the market, or a buyer who wants to make a few touches to their new home. In fact, Lowes offers two different mailers, one for sellers and one for new home owners. They advertise that the materials will arrive 7 to 10 days after you order them.
More specifically, in addition to the coupons and your info, the home seller mailers will have an article with tips on preparing a home for sale, while the new home owner mailers will have tips for moving into a new home.
The Lowes Realtor Benefits program also allows members to purchase Lowes gift cards at a 5 percent discount, online only. Additionally, other materials available are free monthly e-newsletters with monthly tips on selling, buying and moving as well as information to educate clients about home projects that yield a high return for sellers. Your clients can also receive periodic project-starter coupons for extra savings.
Though Andrew Mitchell & Company does not have any direct partnership with Lowes and while we think the business is moving away from direct mail campaigns in favor of email marketing (though Lowes offers this as well) as Realtor members we at least think its worth at least taking a moment to look into this program. As we said in Fridays blog, while a strong online presence is key to a successful real estate business, other methods are not quite obsolete. They are at least still worth some efforts in terms of a multi-pronged approach to reaching your widest client base possible.
For the full details, visit our Facebook page for the link to the programs website where you can sign up.
Written by Andrew Mitchell staff.