Blog :: 10-2014
Agents Need a Strong Market Presence
Gone are the days when newspaper ads and billboards were an agent or a brokers strongest advertising tools. There are two words that form the bottom line for the modern real estate professionals market exposure: online presence.
While you can argue that other advertising tools are not quite dead in terms of importance, an agents online presence is rapidly beating out all other types of advertising. Why? Because somewhere between 80 and 90 percent of home buyers (depending on age groups, demographics and the research source) start their search online. So, while some agents may swear by their direct-mail campaigns that they have used for decades, the modern client is changing, and so too must the modern agent.
In fact, this is one of the core principles that Andrew Mitchell & Company was founded upon. We encourage agents to evolve with the times for the best success they can experience. Past real estate practices will not result in future real estate clients. And, a lot of this boils down to a great website and a great online presence. Thats where buyers are, and thats where you must be.
Your website is, often times, your first impression to your clients. It allows them access to your information, your testimonials and the tools you have available for them. It also allows for a much wider reach.
At Andrew Mitchell this is one of our very top priorities for our agents. While agents bring their talent and experience, we give them the tools they need to boost their business and best serve their clients.
In addition to having a great website to function as your online appearance, we can also help agents bump up their site in search engine results (search engine optimization), find tons of effective online ad space (often times free) as well as analyze the specifics of your online visits (how many visitors, when, from where and for how long). So, stop living in the past and learn how you can boost your business through your online presence with Andrew Mitchell. Feel free to give us a call or send an e-mail our way.